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“The Medium is the Massage” in 2011

The year is 1967 and an academic named Marshall McLuhan writes a book.  It’s a book called “The Medium is the Massage,” with only a few pages, pictures, white space and not very many words. It would revolutionize how we think about media. The title: “The Medium is the MASSAGE” was a printer’s error.  It was supposed to be “The Medium is the MESSAGE.”  He... read more

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